Agenda (Tentative)
Producer Managed Marketing of Livestock Products
September 13-15, 2005 | Greensboro, NC | Southern Region SARE PDP Project
Tuesday, September 13
11a.m. |
Conference Registration |
Noon |
Lunch Buffet |
1 p.m. |
Introduction of Topics and Program Participants |
A preview of the:
- Participants
- Program materials and processes
- Program Logic Model
2 p.m.
Program Intro |
Charge to the Group; Introduction of Program Materials, Program Design and Proposed Program Use |
Charge to the Group- Primary objective of this project: To provide education to agents and other educators so that they can assist producers in addressing issues in the marketing of livestock and livestock products.
Each Session features three main teaching points:
1) Presentation of the Educational Objectives
2) Presentation of the Program as designed for replication
3) Presentation in the Program Logic Model for evaluation
3 p.m. Session 1 |
Entrepreneurship and Vision |
This facilitated session teaches how to build entrepreneurship on vision and determination in the face of obstacles. The presentation builds on materials developed by Courtney Haase, the founder of Nunsuch Goat Dairy in Bradford, N.H. Three key points to be addressed are: 1) Have a vision or goal that you can stick to through good times and bad; 2) Believe in yourself and be in it for the long haul; 3) Don’t let anyone defeat your goal with anger or ridicule.
4 p.m. |
Discussion of Entrepreneurship and Vision |
Discussion and small group work: Review the topics and resources offered in Session 1. Discuss how Extension can respond to people with useful educational support, i.e. the NCA&TSU Enterprise booklet. Discussion and sharing of other information for Extension that assists with successfully marketing livestock products.
5 p.m. |
Adjournment |
6 p.m. |
Buffet dinner at the hotel |
Wednesday, September 14
7 a.m. |
Breakfast Buffet |
8 a.m. |
Review Tuesday’s program; discussion |
8:30 a.m. Session 2 |
Food Safety- Food Security |
Dana Hanson, assistant professor and Extension specialist, N.C. State University, discusses the food safety issues that must be addressed to ensure safe food for customers. This session builds the base for understanding permits, licenses and inspections. Issues of: 1) Bacterial contamination; 2) Cleanliness; and 3) Maintenance of temperatures.
9:45 a.m. Session 2A |
Discussion of Extension Education approaches to Food Security |
A discussion of resources in your region affecting food safety issues, including: safe food and safe food handling issues in retail meat sales to customers. This session continues the base for understanding permits, licenses and inspections in your state or territory.
Noon |
LUNCH: Buffet |
1 p.m. Session 3 |
Permits, Licenses and Food Handling Regulations |
Mike Lanier, area agro-business extension agent, N.C. Cooperative Extension. He will discuss how to research and meet the requirements for permits, licenses and other regulations. He will share the resources he has developed for North Carolina and also what has been gathered from South Carolina and Virginia. This session will also address the information steps and concept maps for marketing and regulations: 1) Differing tracks for differing products, 2) Identifying the correct permit sequence, and 3) Regulatory responsibilities.
2 p.m. Session 3A |
Permits, Licenses and Food Handling Regulations in your regions. |
In this small group discussion, participants discuss approaches that will work in their regions. Discussion and sharing of: Web sites and other information sources, governmental and non-governmental partners; and stories of farm marketers who have successfully navigated the stream of regulations and licenses. Groups will also discuss the resources developed by the project for North Carolina, South Carolina and Virginia, and the usefulness of the information steps and concept maps that help agents respond to questions.
4:30 - 7:30 p.m. |
Visit the A&T University Farm where researchers show their projects on goats, hogs and chickens. Visit with Project Partners from the North Carolina Goat Cooperative, ALBC, CFSA, Celebrity Dairy, Kellogg Project partnership- “Choices,” Niman Ranch and farmers. Dinner buffet. |
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Thursday, September 15
7 a.m.
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Breakfast Buffet |
8 a.m. |
Review Wednesday’s program, with discussion |
8:30 a.m. Session 4 |
Customer Centered Marketing |
Tim Johnson, marketing specialist for the National Center for Alternative Technology-ATTRA, will update us on: 1) the basics of market research and market planning in terms of livestock and livestock products; and 2) Examples of resources from N.C. A&T and other sources. Emile DeFelice, a successful pork marketer from South Carolina, will describe his experiences in marketing pork products in South Carolina and share market opportunities. He’ll address how to assess what the customer wants; what constitutes successful marketing; and how to implement sound marketing.
9:30 a.m. Session 4A |
Market Focus and Customer Centered Processes |
Discussion of the presentation and of related Extension resources. Discussion will also address how to assist producers with their market planning and market research.
10:30 a.m. Session 5 |
Business Planning and Management |
11:45 a.m. Session 5A |
Business Planning and Management |
Discussion of how Extension and its partners in your region can help address business planning and management issues for producers interested in marketing livestock and livestock products. Share resources from your experience and from your state or territory.
12:30 p.m. |
Lunch: Buffet |
1:30 p.m. Session 6 |
Future Directions Evaluation and Reporting |
A discussion of the evaluation method used for the project.
3 p.m. |
Adjourn |