Successful Small Farming - Direct Marketing

  Program Description:

This program offers educational resources through the North Carolina Cooperative Extension system to improve the direct marketing skills of limited-resource farmers. The program also helps these farmers increase their income, work together to build successful farmers' markets and build strong local community-agricultural connections. It provides informal educational experiences of successful direct marketing to farmers via practice, discussions, role plays, planning and implementation. The program provides a means of monitoring and reporting results, and uses evaluation for constant program improvement.

Target audience:

Farmers and other direct marketers.


Goals and Objectives:

To provide increased income for farmer marketers and to enhance sustainable community-agricultural relations.


Provide an educational program for field faculty with materials to help marketers develop successful skills grounded in:

1. knowledge of what marketing is and how to go about it,

2. market planning, and

3. implementation of successful marketing and production systems.



John O'Sullivan, PhD, Sustainable Agriculture Coordinator
Cooperative Extension Program
North Carolina A&T State University
P.O. Box 21928
Greensboro NC 27420
(336) 334-7957

The Cooperative Extension Program is located in Coltrane Hall on campus. 336.334.7956.
The School of Agriculture and Environmental Sciences at NC A&T State University The College of Agriculture & Life Sciences at NC State University NC A&T State University Cooperative Extension Contacts