Successful Small Farming - Direct Marketing

  Program Description:

This program offers educational resources through the North Carolina Cooperative Extension system to improve the direct marketing skills of limited-resource farmers. The program also helps these farmers increase their income, work together to build successful farmers' markets and build strong local community-agricultural connections. It provides informal educational experiences of successful direct marketing to farmers via practice, discussions, role plays, planning and implementation. The program provides a means of monitoring and reporting results, and uses evaluation for constant program improvement.

Target audience:

Farmers and other direct marketers.

Goals and Objectives:

To provide increased income for farmer marketers and to enhance sustainable community-agricultural relations.

Provide an educational program for field faculty with materials to help marketers develop successful skills grounded in:

1. knowledge of what marketing is and how to go about it,

2. market planning, and

3. implementation of successful marketing and production systems.

Contact:

John O'Sullivan, PhD, Sustainable Agriculture Coordinator
Cooperative Extension Program
North Carolina A&T State University
P.O. Box 21928
Greensboro NC 27420
(336) 334-7957
Email: johno@ncat.edu