Ag. Communications Check-up

You are working on creating a program or you have done some excellent research and you want to tell somebody. But how? Do you need a brochure? A video? A special event? Or maybe you need them all. Can’t decide. Let Ag. Communications and Technology help.

Take the time to answer the questions below and then give us a call at 334-7636 or come by and see us at C.H. Moore. We will discuss your answers with you and design a communications plan that accomplishes your goals.

Name    Telephone Number     E-mail Address

What is your department?

Agribusiness, Applied Economics and Agriscience Education
Agricultural Research
Animal Sciences
Cooperative Extension
Family and Consumer Sciences
Natural Resources and Environmental Design

How would you describe your project?

Brochure
Video
Photograph
Curriculum
Web page
Poster, flyer, etc.
Written article
Other  

The crucial things we need to learn from you to help solve your communication problem are:

1. Who is the intended audience? Include things like age, sex, race or ethnicity, income, occupation, education level and if this is for an internal or external audience.
   
   
   
2. Estimate how many people are in this intended audience?
   
   
   
3. Describe any known likes and dislikes of the intended audience?
   
   
   
4. What do you want to say to the audience? What are the three pieces of information they should know after seeing your information?
   1. 
      
   2. 
      
   3. 
      
      
5. What kind of response do you want from the audience? A request for more information? A donation? Building skills? Or just awareness?
   
   
   
   
6. Do you want to: (check all that apply)
   Define
   Educate
   Enforce
   Inform
   Instruct
   Notify
   Praise
   Promote
   Raise funds
   Recruit
   
   
7. How are you going to get the audience’s attention? How are you going to stand out from the competition?
   
   
   
8. Who is your major competition and what are they doing to get the attention of this audience?
   
   
   
9. How are you going to measure the effectiveness of the communication tool(s)?
   
   
   
10. What impacts are you expecting from this document
    
    
    
11. What kind of resources do you have? Have you discussed funding with your director/dean/department chair/supervisor?
    
    
    
12. Do you have any obligations as part of a grant to publicize your event/program/activity/research? If so, what are you obligated to do and when?
    
    
    
13. How does what you are doing support the school’s/department’s goals and objectives? Would it be detrimental to the school/department if the message you want to send did not reach the intended audience?
    
    
    
    
14. What is your deadline?
    
    

Thanks for your thoughtful answers to these questions. From this base of information, we can work with you to devise a marketing communications piece that will accomplish your goals elegantly and cost-effectively using whatever tools are available to us.

Please schedule a time to meet with your project manager in Ag. Communications and Technology to discuss your responses.

We look forward to working with you on this project.